How to Sell What You Make: The Business of Marketing Crafts, Revised and Updated (How-To Guides)

'With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy,' says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.- Susan C. Awe, Northern Arizona Univ., FlagstaffCopyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Devil in the Details: Scenes from an Obsessive Girlhood

In this 1970s memoir, Traig describes how, from the age of 12 until her freshman year at Brandeis, she suffered from various forms of obsessive compulsive disorder (OCD), including anorexia and a rarer, 'hyper-religious form' of OCD called scrupulosity, in which sanctified rituals such as hand washing and daily prayer are repeated in endless loops. The daughter of a Jewish father and a Catholic mother, Traig becomes obsessed with Jewish ritual, inventing her own prayers since her Jewish education is limited. Initially, Traig's family is amused; eventually, they try to help. Still, this memoir is less about suffering than it is about punch lines. When Traig swathes herself in head-to-toe flannel on hot summer days, her mother points to a scantily clad teenager on a talk show entitled My Teen Dresses Too Sexy and suggests Traig cool off like the adolescent 'in the red vinyl number with the cut-outs over the chest and fanny.' Traig spoofs Jewish rituals, cracking up at elaborate bar mitzvahs produced like Las Vegas floor shows and the meticulous analysis that goes into deeming a food item kosher. The author's behavior makes her seem like a character on Seinfeld or Curb Your Enthusiasm, and her book is a funny though sometimes cursory look at mental illness. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Experiential Retailing: Concepts and Strategies That Sell

Youn-Kyung Kim, PhD, ACR, ACRA, ITAA, is a Professor of Retail and Consumer Sciences at University of Tennessee. Her research topics of interest are consumer experience, experiential retailing, mall shopping behavior, international retailing, and tourism retailing. She has published over 50 articles in journals and has received several Best Paper Awards from American Collegiate Retailing Association and International Textiles and Apparel Association. She has served as guest editor and editorial board member for a number of journals, currently serving as Associate Editor for Clothing and Textiles Research Journal and a member of International Textiles and Apparel Association (ITAA), American Collegiate Retailing Association (ACRA), and Association for Consumer Research (ACR).Pauline Sullivan, PhD, is an Associate Professor in the Department of Family and Consumer Sciences at Texas State University - San Marcos. Judith Forney, ITAA, is a Professor and Dean of the School of Merchandising and Hospitality Management at the University of North Texas. Her research interests include consumer behavior, adolescents and moral emotions, behavior, self-esteem, shoplifting; cultural and cross-cultural evaluative aspects of consumer behavior; cross-national comparisons; and apparel/textile international production and trade.