How to Sell What You Make: The Business of Marketing Crafts, Revised and Updated (How-To Guides)

'With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy,' says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.- Susan C. Awe, Northern Arizona Univ., FlagstaffCopyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.